I don’t like most marketing and advertising. It’s sensationalism everywhere you look. Overused adjectives and unrealistic inspiration at every turn. Not to say I’m against a wonderfully timed adjective or a little dramatisation here or there. But what I am really for, is when a brand finds me with a solution to a problem I have. Or better yet, with a solution to a problem that I didn’t even know I had.

It’s when the message is delivered to me as if it came from a person (emphasis on person) who understands not sells. When it reaches me at the right moment of the day, in the right space in my life. Not one that intrudes. It’s when they take their time to present all the facts I need to make the right decision. It’s when the message disrupts with its authenticity and clarity, with excitement and narrative.

Because when the message reaches the right person with the right solution, in the right way that’s all the sensationalism we really need.

These messages are where I work. Technically speaking we’ll say across acquisition, conversion and retention. But I once heard “to be just technical is to be boring”. And I agree. I like to tell stories supported in fact, solve problems with solutions that appreciate over time and take the approach that when it comes to the messages we put out there; anything we do is everything we do.

Email me for a chat or see my featured work here.